Our Privacy Mission Statement:
"At ASDA, we value the trust placed in us by customers, suppliers and colleagues
who give us their personal data. Data security is one of our highest priorities
and we aim to be as clear as possible about what we do with personal data and why
we do it."
Our Privacy Statement for ASDA websites
Your privacy is really important to us, and we understand how important it is to
you. Our aim is to be as clear and open as possible about what we do and why we
do it. ASDA is committed to the online privacy of all its users.
you provide when using ASDA websites.
This ASDA website is run by the ASDA group of companies ("we", "us",
"our") and our carefully selected partners ("Partners"). We run this
site in order to promote products and services and, where these are provided by
our Partners, to be the link between our customers and our Partners.
Where we talk about an order in this policy, this can mean an order for goods or
services, registration on a site, an application for a quotation or application
for a product or service or the opening of an account.
Information We Collect
To be able to order from us we have to collect certain information from you. As
part of this, you will need to give your contact information. We use the information
given to us by you to provide the service you request from us in the way that is
through the account facilities available on the website.
User name and password - If we collect a user name and password, this is
so we can keep your information safe and so that we can have your information to
hand each time you visit us.
Name, address and postcode - Without this we won't know where to send your
order or to whom. We also use postcodes to quickly get your full address to save
you typing it out, and in some cases to identify whether we deliver or offer services
in your area.
Age / date of birth – we may need to collect your age or date of birth in
order to be able to offer you certain products, such as insurance, financial services
products or alcohol, and we may also use this to send you age or birthday related
offers if you agree.
Email address - we send a confirmation of your orders via email which may
include delivery details, order tracking and our customer services details, in case
you need to contact us about your order.
Telephone numbers - if there are any problems with your order or we need
to check anything, we need to be able to contact you quickly.
Payment card number, expiry date, issue no and name of card holder – when
you purchase a product or service we need these details so we can collect payment
in the same way as when we take payment in a store via chip and pin.
Where you heard about us – we may ask you this to help make our marketing
Correspondence – if you contact us we may keep a record of that correspondence.
Sensitive personal data - sensitive personal data includes, for example,
information related to your health, race or ethnic origin or religion. We may need
sensitive personal data from you for certain products and services, and in some
cases, we may be able to assume sensitive personal data about you from the information
you provide. By letting us have any sensitive personal data, you expressly consent
to us using and telling others about any of your sensitive personal data so we can
provide you with the goods or services requested by you in the way set out in this
Third party information - if you give us information about another person
(for example if someone else is taking delivery for you or is included in the purchase
of a product) you confirm that you have identified ASDA to them and told them what
have given permission for us to be able to use their personal information in the
manner described. Their personal information will be used to make sure that the
delivery is performed correctly, to get in touch with them (if we need to) and to
respond to any communications from them. They will not be sent marketing information
unless they become a customer and provide us with any necessary consents.
IP addresses - when you visit our site, we will automatically receive your
IP address, a unique identifier for your computer or other access device.
You may also provide us with personal information if you contact customer services,
if you enter promotions or competitions run by us or if you get in touch with us
in some other way, for example by way of an email facility provided on the website.
How We Use The Information We Collect
Our main uses of your information are explained above which in general is to process
your orders, as well as to help us understand your needs and provide you with a
better service. Your account may be used to store information about your previous
purchases, personal preferences and shopping lists. But you should also be aware
of the following uses:
Marketing - we or our Partners may use the information we collect to inform
you, by letter, phone, SMS, email or otherwise, about special offers and products
and services that we think may be of interest to you and we may tell you about other
organisations' products and services. We will tell you about this when we collect
your information and if you do not wish to receive these communications, please let
us know. You can change your mind at any time by going to the account facilities
available on the website (where available) or by contacting our Data Protection
Officer at firstname.lastname@example.org.
You can also unsubscribe following the instructions that we will include in any
communication, such as email or text, we send to you.
Customer care and correspondence - as part of our customer care procedures,
we may follow-up, either by letter, phone, SMS email or otherwise with customers
who have purchased goods or services from our website or who have posted comments
about ASDA on the internet, for example to resolve a complaint or to ask for a testimonial.
Market research - from time to time, we may also use your information to
contact you for market research purposes. We may contact you by letter, phone, SMS,
email or otherwise.
Personalise shopping - we may personalise your experience by using your past
purchases and browsing habits to present special offers and new products and services
that we think may be of interest to you. As technology develops, this will really
help us to improve our service to you.
Website improvement - to help us design our website and improve your experience,
we may collect information about the way you use and access our website. Our web
system collects information about each visitor, including IP address, the length
of time spent on the website and the order in which pages are visited. We may employ
third party experts to help us look at this information. However, we make sure that
anyone we employ treats all information with the same sensitivity and security that
we treat it. This is explained in more detail in the cookies section below.
Fraud Prevention - in order to protect our customers and us from fraud and
theft, we may look at the information that we get from making identity checks and
other information in our customer records, including how you conduct your account,
and may pass this to our Partners, other retailers or third parties and to financial
and other organisations (including law enforcement agencies) involved in fraud prevention
and detection, to use in the same way. When you apply for products or services through
our website you may also need to go through a more detailed credit check on terms
which we will tell you about first.
Our sites use a number of different cookies. Below we explain the cookies we use
and why we use them.
What is a cookie?
A cookie is a small text file that may be placed on your device when you visit our
sites. When you next visit our sites the cookie allows us to distinguish you from
There are two broad categories of cookies:
- Persistent cookies Persistent cookies remain on your device until deleted
manually or automatically.
- Session cookies Session cookies remain on your device until you close your
browser when they are automatically deleted.
Cookies we use and why we use them
- Essential cookies Essential cookies are technical cookies that are required
for the operation of our sites. Without essential cookies our sites can’t operate
properly. Essential cookies include, for example, cookies that enable you to log
into secure areas.
- Performance cookies Performance cookies allow us to recognise and count the
number of visitors to our sites and to see how visitors move around them. This helps
us to improve the way our sites work by enabling us to tailor our sites to the way
visitors use them. The information we collect from performance cookies is aggregated
which means that we cannot identify you from it.
- Experience cookies Experience cookies allow our sites to remember the choices
you make. Our sites use experience cookies to provide you with enhanced and personalised
features. For example, we use information collected through what are known as “web-analytic”
cookies to compare the choices you make to those of our other customers so that
we can learn from those choices. Information collected by experience cookies cannot
track your browsing activity when you leave our sites to browse other sites.
- Marketing cookies Marketing cookies record your visits to our sites, the pages you
have visited and the links you have followed. We use this information to make our
sites and the advertising displayed on them more relevant to your interests. For
example sometimes we use marketing cookies to limit the number of times that you
see an advert. Sometimes we share information about your browsing activity, (which
we have collected from cookies), with our advertising partners. They may use this
information to advertise products, which may interest you, on other sites.
do so you may not be able to access all or parts of our sites. If you carry on using
our sites and do not change your browser settings we will assume you consent to
us using cookies as described above.
Who We Share The Information With
We will not sell, distribute or lease your personal information to third parties
(other than our Partners) unless you say we can or are required by law. We may need
to disclose your information to process and fulfil your order, to provide services
you request, for internal business analysis purposes, for marketing, for the purposes
of fraud prevention, or if ASDA itself, or any of our business is bought or sold.
Market Research - we may provide information at an aggregated statistical
level about our customers, sales, traffic patterns and related site information
to third parties, but this information will not identify individuals.
Processing by third parties - from time to time we may employ other companies
and individuals to perform functions on our behalf. Examples include completing
orders, delivering packages, sending postal mail, e-mail or SMS messages, removing
repetitive information from customer lists, confirming contact details, looking
at information, providing marketing assistance, providing search results and links
(including paid listings and links), processing credit card payments and providing
customer service (such as through our call centre staff in the UK or South Africa).
They have access to personal information needed to perform their functions, but
may not use it for other purposes. They must also process the personal information
International transfers - in order to carry out the steps set out above we
may send your personal information outside of the European Economic Area and, if
necessary, across international borders. The data protection laws in these countries
may not be as comprehensive as in the European Economic Area. However, we have taken
appropriate steps to make sure there is the same level of protection for the processing
carried out in these countries as within the European Economic Area.
Any details you provide may be electronically sent to the US to our parent company
Wal-Mart Stores Inc., which helps us in running our websites. However, any such
information will be dealt with in accordance with the UK’s Data Protection Act.
Storage of Data
We will not store your personal information for any longer than we need to, however
we may be obliged by law to store your communications and personal information including
activity logs and we may need to show details of these to government or authorised
officials upon request. Like many websites, we use log files to monitor the effectiveness
of our online marketing programmes.
You have a right to access the personal information that is held about you. To obtain
a copy of the personal information ASDA holds about you, please write to us at the
following address enclosing your postal details and a cheque for £10, which we are
entitled by law to charge, payable to ASDA Stores Limited:
Data Protection Officer,
ASDA Stores Limited,
Great Wilson Street,
Leeds, LS11 5AD
Security - at ASDA, information security is very important and we have taken
many steps to make sure your shopping experience with us is secure. Information
about you will be kept safe and secure. In order to prevent unauthorised access
or disclosure of your information, we have put in place suitable physical, electronic
and managerial procedures to protect and secure information that is collected online.
Keeping your information secure - to help us keep your information confidential
- Keep your password secret.
- Never distribute the website addresses for pages that you have looked at while logged
in as a registered customer.
- You should choose a password that is not obvious or known to anyone else. You should
never give a third party your password, as you will be responsible for all activity
and charges incurred through use of your password whether authorised by you or not.
- If you forget your password, you can request a new password, which will be emailed
to the address we hold for you. You can change your password anytime through the
account facilities on the website. Should we think that there is likely to be, or
has been any breach of security, we may change your password and notify you of the
change by email.
Payment Card Security - we use Verisign, 3DS and the latest SSL (Secure Sockets
Layer) technology to make sure that the details you provide when placing an order
are kept private and secure, making shopping on our website safe. Our secure server
encrypts your credit or debit card number details along with your personal information
and changes them into bits of code that are then securely sent over the internet.
Your browser will show when you are in a secure environment by displaying either
a locked padlock or an image of a key in the grey bar at the bottom of the page;
it may also warn you when you are entering a secured environment as you go to place
your order. Once your payment information is received by us, your payment card is
processed through the same systems that handle our store sales - so they're tried
and tested over many years of secure operation. Security in our offices -
access to your information is restricted in our stores and offices. Only employees
who need the information to perform a specific job are granted access to personally
identifiable information. The servers that store this information are kept in a
Our website may contain links to let you visit other websites of interest easily.
Once you have used these links to leave our website, you should be aware that we
do not have any control over that other website. As such we cannot be responsible
for the protection and privacy of any information which you provide whilst visiting
for any products and/or services featured on any third party website. You should
Notification of Changes to This Policy
so you know what information we collect and how we use it. If at any point we decide
to use personally identifiable information in a way different from that told to
you at the time it was collected, we will tell you. You will have a choice as to
whether or not we use your information in this different manner.
We want to make sure we're giving you the information about privacy and security
that you want - let us know what you think. If you have any feedback, questions
or concerns, please contact