ASDA Price Guarantee

About ASDA Price Guarantee

What is the ASDA Price Guarantee?

The ASDA Price Guarantee gives you the opportunity to check the cost of your comparable grocery shopping at ASDA and our main competitors.

If we're not 10% cheaper than Tesco, Sainsbury’s, Morrisons and Waitrose on your comparable grocery shopping we'll give you the difference. Guaranteed!

In order for your shopping to be eligible for the Asda Price Guarantee, you need to have bought at least 8 different items, of which at least 1 should be comparable to the above competitors. If the total cost of the comparable items in your shopping isn't 10% cheaper than the above competitors, we'll give you the difference.

Price reductions and promotions (such as “2 for £1”, “3 for 2” and “buy one get one free”) are included where the customer buys the quantities required.

We will always issue a voucher for the largest amount, if we aren’t 10% cheaper than more than one competitor.

Just three simple steps for you to follow

  1. Do your ASDA grocery shop as normal, remembering to keep your receipt. You need to buy at least 8 different items, of which at least 1 should be comparable.
  2. Check www.asdapriceguarantee.co.uk after 6am the next morning to see what the comparable items in your grocery shopping would have cost at other supermarkets. In store customers can also download and use our free* iPhone app to check your receipt. This is available from the iTunes App Store. Please see 'Questions and Answers' for more information.
  3. If we're not 10% cheaper than Tesco, Sainsbury’s, Morrisons and Waitrose on your comparable grocery shopping we'll give you the difference. Guaranteed! Just present your voucher and original receipt at the checkout or redeem your voucher online when you pay for another shop. We'll then take this amount off your bill.
*Internet use may be subject to data download charges from the customer’s network operator.

How to check

After shopping at ASDA, you simply enter a few details from your receipt at www.asdapriceguarantee.co.uk. You should wait until 6am the morning after you shopped before checking your receipt to ensure that the pricing data has been updated. For further details please see the Terms and Conditions.

If your shopping was found not to be 10% cheaper at Tesco, Morrisons, Sainsbury's or Waitrose we'll either issue you with a voucher you can redeem instore, if your purchase was in store, or an e-voucher to redeem against your next online grocery shop. You can check the Asda Price Guarantee from 6am the morning after your shop, up to 28 days from purchase or delivery. You must redeem the voucher within 28 days of it being issued.

More Information

Please read the 'Questions and Answers' and 'Terms and Conditions' sections for more information.

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