ASDA Price Guarantee

About ASDA Price Guarantee

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What is the ASDA Price Guarantee?

The ASDA Price Guarantee gives you the opportunity to check the cost of your comparable grocery shopping at ASDA and our main competitors.

If we're not 10% cheaper than Tesco, Sainsbury’s, Morrisons and Waitrose on your comparable grocery shopping we'll give you the difference. Guaranteed!

In order for your shopping to be eligible for the Asda Price Guarantee, you need to have bought at least 8 different items, of which at least 1 should be comparable to the above competitors. If the total cost of the comparable items in your shopping isn't 10% cheaper than the above competitors, we'll give you the difference.

We will always issue a voucher for the largest amount, if we aren’t 10% cheaper than more than one competitor.

Just three simple steps for you to follow

  1. Do your ASDA grocery shop as normal, remembering to keep your receipt. You need to buy at least 8 different items, of which at least 1 should be comparable.
  2. Check asda.com/priceguarantee to see what the comparable items in your grocery shopping would have cost at other supermarkets. Instore customers will need to wait WaitUntil after shopping at ASDA before using the ASDA Price Guarantee. Online customers will need to wait up to 48 hours after your homeshopping order is delivered before using the ASDA Price Guarantee.
  3. If we're not 10% cheaper than Tesco, Sainsbury's, Morrisons and Waitrose on your comparable grocery shopping we'll give you the difference. Guaranteed! Just present your voucher and original receipt at the checkout or redeem your voucher online when you pay for another shop. We'll then take this amount off your bill.

More Information

Please read the 'Questions and Answers' and 'Terms and Conditions' sections for more information.