ASDA Price Guarantee

10% Cheaper Guarantee

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We've now made the ASDA Price Guarantee even stronger and will guarantee your comparable grocery shopping to be 10% cheaper than Tesco, Sainsbury's, Morrisons and Waitrose or we'll give you the difference.

We will always issue a voucher for the largest amount, when we are not 10% cheaper than more than one competitor.

Example 1

  • Your comparable grocery shop is £110 at ASDA, £100 at Tesco, £111 at Morrisons, £125 at Sainsbury's and £130 at Waitrose. Tesco are cheapest.
  • Your comparable grocery shopping is £10 cheaper at Tesco. The ASDA Price Guarantee would normally entitle you to £10.01.
  • However as we are currently guaranteeing your comparable grocery shopping to be 10% cheaper than Tesco, Morrisons, Sainsbury's and Waitrose, you're entitled to an additional voucher for £9.99.
  • 10% cheaper than Tesco's £100 comparable grocery shop is £90. As such in total you'll receive a voucher for £20.00 to ensure your comparable grocery shop is 10% cheaper at ASDA.

Example 2

  • Your comparable grocery shop is £100 at ASDA, £105 at Tesco, £130 at Morrisons, £125 at Sainsbury's and £135 at Waitrose. ASDA are cheapest.
  • You wouldn't normally receive a voucher through the ASDA Price Guarantee.
  • However as we are currently guaranteeing your comparable grocery shopping to be 10% cheaper than Tesco, Morrisons, Sainsbury's and Waitrose, you're entitled to a voucher for £5.50.
  • 10% cheaper than Tesco's £105 comparable grocery shop is £94.50. As such in total you'll receive a voucher for £5.50 to ensure your comparable grocery shop is 10% cheaper at ASDA

Example 3

  • Your comparable grocery shop is £100 at ASDA, £120 at Tesco, £125 at Morrisons, £125 at Sainsbury's and £135 at Waitrose. ASDA are cheapest.
  • In this case your comparable grocery shopping is already 10% cheaper than Tesco, Morrisons, Sainsbury's and Waitrose.
  • You wouldn't receive a voucher in this scenario.

10% Cheaper Guarantee Terms and Conditions

  1. All Asda Price Guarantee Terms and Conditions apply. Please click here for full Terms and Conditions.
  2. The 10% cheaper guarantee is valid for all customers who have shopped at ASDA since 5th January and check the Asda Price Guarantee within 28 days.
  3. The 'Total Shop' for in store customers is the total value at the bottom of the receipt after any discounts have been applied. The 'Total Shop' for online customers is the total cost for the order including the delivery charge and after any discounts or eVouchers have been applied.
  4. The number of voucher claims using the Asda Price Guarantee is limited to 10 per calendar month per household and the total amount that can be claimed is limited to £100 per calendar month per household.
  5. Vouchers must be used within 28 days of being issued
  6. We've the right to withdraw the 10% cheaper guarantee at any time without notice.